I’ve looked at clouds from both sides now
From up and down, and still somehow
It’s cloud illusions I recall
I really don’t know clouds at all
Joni Mitchell, Both Sides, Now © Sony/ATV Music Publishing LLC
The music of our heart steadfastly believes in the next “desired” future state of cloud based digital music. There are some exciting technologies “under construction” above and around us, floating our way.
I reported on Neil Young‘s PONO solution awhile back on this music blog. I see a similar order of magnitude. if not something larger or uniquely designed emerging from Beats Electronics. Inc.
One such solution receiving a huge degree of “buzz” factor is the intelligent music curation and discovery music cloud service, code-named “Daisy” from the collaborative brain trust of Trent Reznor, Dr. Dre, Jimmy Iovine and others at Beats Electronics, Inc.
I have sorted through the multitude of music articles about “Daisy” published in the past 48 hours to discern what’s this all about?
“Daisy”, according to Mr. Reznor, Chief Creative Officer for Beats Electronics Inc. will create a recommendation platform where “the machine and the human would collide more intimately”.
The music service “uses mathematics to offer suggestions to the listener… [but also] would present choices based partly on suggestions made by connoisseurs,” describing it as “like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn’t necessarily have encountered.”
How’s this different from everything else out there? “Here’s sixteen million licensed pieces of music (Mog states) but you’re not stumbling into anything. What’s missing is a service that adds a layer of intelligent curation,” explained Reznor. “Think of how many emotional ties you have with songs from your past.”
I love that phrase “intelligent curation” now I want to know how that technology will be software engineered and implemented. An example of intelligent curation is The Browser, which is creating a 21st century library of Writing Worth Reading.
Trent Reznor posted on Facebook on October 16: Some of you may have read that I have begun working with Beats By Dre. For the past year I have indeed been involved with Dre, Jimmy Iovine, Luke Wood, and the rest of the team on a number of very interesting projects that will start to emerge next year. I have wanted to experiment and focus my energy and creativity in some different directions, and Beats has afforded me that very opportunity. The process has challenged and fascinated and as much as I’d like to tell you about the things we’ve dreamed up… I just can’t.
(I can tell you it’s probably not what you’re expecting!)
Origin: The company has “very big plans,” for Mog, the streaming service it purchased earlier this year, hinting that it relates to how people consume and discover music. Most streaming services need consumers to program their music experience themselves and consumers can’t be expected to do that, which would seem to suggest a greater emphasis on music discovery and recommendations, possibly including a radio function.
David Byrne and Trent Reznor
Speaking of intelligent conversations centering upon the state of digital music, David Byrne and Trent Reznor recently got together in Los Angeles as part of David Byrne’s book tour for How Music Works.
Both artists shared the stance that the current landscape is not about label deals vs DIY marketing but about choosing the right path and the right deals for the artist in question. Here is a YouTube of that conversation.
Conversely after founding his own record label in 2008 and releasing music independently, Trent Reznor has reverted back to the majors for help in releasing his latest project through Columbia Records, How To Destroy Angels, “Ice Age” pointing out that “complete independent releasing has its great points, but also comes with shortcomings.”