Four years ago, I became a Day One subscriber to Spotify for $9.99 a month after I kicked Zune to the curb. I subscribed to Spotify for two main reasons. 1) Spotify promised better audio quality than the MP3 Freemium music distribution model. 2) Spotify promised to pay artists better royalty payments with a “portion” of the $9.99 a month they collected from me and others. After four years as a Spotify subscriber I have pulled the plug on Spotify Premium. I cancelled the $9.99 a month option. Spotify from my experience failed to meet the “two commitments” I wanted from them as a customer. I witnessed and read how “little” Spotify was paying artists for their content. I never received more than 320 kbps audio sound from Spotify. In the four year interim 2011 to 2015 digital audio quality improved. I own and use a high resolution PONO Music Player. I can truly hear the difference with HiRes sound. 
I switched my subscription to TIDAL HiFi last week, $19.99 a month. I am finally listening to the high fidelity audio music quality Spotify failed to deliver upon. I am confident TIDAL HiFi will pay artists higher royalties. After all they aren’t “owned” by a record company as an investor. They are an artist owned platform. The “sweetener” for me is TIDAL HiFi and Sonos. I itch to own a Sonos Play:1 sound cube that allows me to hear hi-def music wirelessly. So long Spotify, Hello TIDAL HiFi. #TIDALforALL
musicofourheart.blog 
Really value your openness to trying and evaluating new technology, whether it be Pono, Spotify or Tidal. As an early first adopter, including crowdfunding, I find your blog worth reading every day.
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Thanks for your comment Will. I learned to be open to new technology first as an employee of Digital Equipment Corporation and then with Microsoft. The ingrained principles I learned at these foundation technology firms has become integral in my teaching practices as I help build technical support professionals for the market.
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