The PonoMusic Team updated Kickstarter backers (I’m proud to be included in that number) with news about strategic partnerships and product engineering progress.
PonoMusic is making great progress on the development of the new and improved PonoPlayer (the one you pledged for), as well as the on-line store, the content delivery system, and the desktop media center application.
1. Desktop Media Software
JRiver (www.jriver.com) will provide a Pono-branded version of their world-class desktop media center software. This software will be similar to the iTunes® desktop app in that it will allow you to manage your music, create playlists, sync your music to your PonoPlayer, access the PonoMusic store, buy & download music to your desktop, do player firmware updates, etc.
2. PonoMusic Store
PonoMusic will partner with CloudCraze (www.cloudcraze.com), an eCommerce platform that runs natively on the salesforce1® platform. The PonoMusic Store will be hosted through a partnership with SalesForce.com. PonoMusic will establish a world-class social music store. PonoMusic expects to have their PonoPlayer pre-order store (for post-Kickstarter pre-orders of PonoPlayers and some accessories) up and running in mid-to-late June. Kickstarter supporters will receive notification of automatically created user accounts at that time.
3. Content Delivery
PonoMusic is days away from finalizing a partnership with a world-class content delivery partner who has great expertise in the content management and quality management issues.
Work has also begun the initiative with major music labels to have the PonoMusic store on-line with a very large, relevant and interesting content catalog by October.
Bruce Botnick has joined the PonoMusic leadership team. He is a legendary audio engineer and record producer known for his work with the Doors, Love, Buffalo Springfield, the Beach Boys, Marvin Gaye, and many other artists. Bruce is responsible for establishing the PonoMusic content strategy and ensuring that they will provide the highest quality version of each recording sold in their music store.
Bruce’s graphic below captures the state of modern recording today and depicts his motivation for joining Pono to help us save music from the lossy formats such as MP3.
The PonoMusic Team is working on several offerings that they are very excited about. Their goal is to make it as easy as possible for you to experience the flawless sound from Pono soundtracks, and do so at an affordable price. They also will be testing headphones from many of the major manufacturers and posting their recommendations on their site in a few months.