Graphic design is the process of communicating visually using text and/or images to present information, or promote a message.
Graphic design is compelling when blended with the right music to form a harmonious audio visual experience. A major tipping point in the intersection of art and innovation is the classic work, Dark Side of the Moon by Pink Floyd (1973). Hipgnosis (1968-1983) was the British design firm who created stimulating album art for Pink Floyd, Led Zeppelin and other classic rock groups. The Hipgnosis design team broke new ground constantly with their unique mind’s eye visual rock art packaging.
“The refracting glass prism referred to Floyd light shows – consummate use of light in the concert setting. Its outline is triangular and triangles are symbols of ambition, and are redolent of pyramids, both cosmic and mad in equal measure, all these ideas touching on themes in the lyrics. The joining of the spectrum extending round the back cover and across the gatefold inside was seamless like the segueing tracks on the album, whilst the opening heartbeat was represented by a repeating blip in one of the colors.” Storm Thorgerson.